Archives for: January 28th, 2012
Did Your LASIK Provider “Skip Town”?
Written by Dr. Dean Dornic on Sat 01/28/2012
We see them with some regularity. The LASIK patient who had their surgery performed a few years ago is looking for their provider to take advantage of their “lifetime guarantee”. The story goes like this: the patient gets an incredible deal on their LASIK eye surgery and the kicker? Free enhancements for life. But the… Read More »
Which is Better, One or Two?
Written by Dr. Dean Dornic on Sun 01/22/2012
Today we use centuries old technology to determine what eyeglasses to prescribe eyeglasses and contact lenses for patients. A series of different powered lenses are held in front of a patient’s eye and the patient is asked to judge, subjectively, which lens makes their vision clearer. “Which is better, one or two?”. The patient… Read More »
LASIK vs. Contact Lenses
Written by Dr. Dean Dornic on Sat 01/14/2012
Which is Better? LASIK or Contact Lenses? For many patients, the choice of vision correction comes down to LASIK or contact lenses. Eyeglass correction may be undesirable, impractical or impossible. But which is better? For many, the determination is one of cost and/or safety. Your assumptions about the superiority of LASIK vs contact lenses may be… Read More »
Would Your Competitors Admit Your Product is Superior?
Written by Dr. Dean Dornic on Sun 01/08/2012
Someone has to offer the best product. But everyone has competition. And, no one has a monopoly on products and services. So if there is always a best, how do competitors continue to stay in business? By distracting the consumer by focusing on some other factor other than quality such as price or convenience and… Read More »
